Category Archives for "Real Estate Brokerage Company"

Presentation Folder Printing – Smashing up Your Real Estate Brokerage Competition

By Andrew John Cocks | Real Estate Brokerage Company

Presentation Folder Printing – Smashing up Your Real Estate Brokerage Competition

Article by Sarie San Pablo

What sets a real estate brokerage business apart from its competition? The majority would say customer service, innovation and image. Not all real estate brokerage firms are alike. They might offer the same products or properties but customer service sets them apart. Putting in mind the needs of their customers is one way of putting innovation a notch higher from their competition. However, image tops the factors that affect their competitive edge. Presentation goes with image. And taking into consideration how your clients view you is important. Your image is your key to a better roster of clients that would give you better revenue.

The best way to deliver the image you would want your real estate brokerage business to have is through professionalism. One way of achieving that touch of professionalism is through presentation folder printing. Going out on your sales call and presenting what you have to offer in an organized presentation folder would give the impression that you really mean business.

Many online printing companies offer cheap presentation folder printing services. Despite the affordable and discounted price, quality is never compromised. They give you the option to print it in a standard 9 x 12 size with pockets or pocket slots on the left or on the right of the folder. Pocket location is important in determining the aesthetic presentation of your folders as well. If you need assistance with conceptualization and design, printers have in-house designers who can assist you with a minimal charge. Most online printers provide PDF proofing and some even provide it with no upfront payment. They even give out free paper sample kits so you could see the paper your presentation folder would use.

Consider presentation folder printing. It would smash up your competition giving you a distinct image that would differentiate you among the rest.

Sarie San Pablo is a working mom, a passionate writer and a strong believer of balanced change. She started writing newsletters for a private company and recently shifted to online writing. She divides her time fullfilling her passion in writing, honing her craft and being a mom.

Deciding Between a Full-Service and a Discount Real Estate Brokerage Firm

By Andrew John Cocks | Real Estate Brokerage Company

Deciding Between a Full-Service and a Discount Real Estate Brokerage Firm

Article by Ryan Lynch

Trying to decide between a full-service real estate brokerage company or a discount service can be a difficult decision. After all, hiring a full-service real estate brokerage can result in paying tens of thousands of dollars in commission fees. At the same time, a full-service brokerage can offer a number of services that a discount service cannot. Therefore, it is important to take several things into consideration when determining which type of service is right for you.

Knowing the Marketplace

One of the most important things to take into consideration when deciding on the type of service you need is the marketplace. If it is a seller’s market, homes are selling quickly and at good prices, so you might not need a full-service brokerage to help you get your home sold at the price you are asking. If it is a buyer’s market, on the other hand, trying to move a home can be quite difficult. In this case, the expertise and extra work required to get your home sold at the best possible price may be worth paying a little extra.

Getting Professional Photos

Including quality photos with your listing is an essential part of getting it sold. Listing without photos are typically passed up completely by potential buyers and those with poor quality photos are generally dismissed. When you hire a full service company to handle the sell of your home, a professional photographer will most likely be brought in. He or she will take several photos and the full service company sort through the photos in order to find the ones that present the home in the most favorable light. The full-service agency will also have the photos cropped and resized in order to draw attention to the home’s most positive traits. With a discount service, on the other hand, you are not likely to receive a quality photo to help draw in a greater number of interested buyers.

Marketing Materials

Many discount brokerages do not bother with placing sign in the yards of the homes they have listed. Yet, these signs are an important form of advertisement that can help get your home sold more quickly. Some information that is generally found on these signs include:

* Main office phone number* The agent’s voice mail or personal cell phone number* A Web site address where more information can be obtained

The signage may also include specific information about the home that distinguishes it from other homes in the area.

In addition to placing a sign in front of your home, a full-service brokerage will also create a variety of other marketing materials to help sell your home. This may even include creating four-color flyers as well as direct mail pieces.

Simply put, you need to consider the market as well as the level of service you expect to receive from your real estate brokerage firm. If you want to get your home sold as quickly as possible and if you want to have a better chance of getting the price you are after, hiring a full-service brokerage firm is likely to be worth the extra cost.

Ryan Lynch is part of the marketing team for an Austin real estate company. They specialize in River Place real estate and Steiner Ranch Austin, and they help both buyers and sellers of residential properties.