Category Archives for "Real Estate Listing Agent"

A Powerful Real Estate Agent’s Listing Presentation

By Andrew John Cocks | Real Estate Listing Agent

by TBC21

A Powerful Real Estate Agent’s Listing Presentation

The listing presentation is your moment to show a prospective client all that you are worth. Every agent has their individuality on what works when presenting their listing presentation to a prospective seller. What makes for an effective ‘listing presentation’?
Let us discuss the Listing Presentation when you go out on the appointment, one of the following will almost always happen:

a) You will be out priced by the competition, which happens all the time
b) You will be out-commissioned by the competition,
c) You will be out-bonded by the competition,
d) You will be out-advertised by the competition
e) You decide you do not want to take the listing.

It is critical when you walk out of the appointment to carefully look at these issues. You must look at these to determine which one actually took place, and note that the only one you have absolute control over is deciding not to take the listing.

It is important to devise a plan that will help you cut the length of your listing presentation.

Often times, we are saying much more than we need to. What are you doing to cut down on the length of your presentation? Many agents have a difficult time doing this because they cannot get over this whole concept of having to go on an appointment and go through the exercise of “bonding.” To help you cut the length, try eliminating any unnecessary conversation that has nothing to do with the property. Quit talking about the things that do not make any difference. How much time do you have to spend telling them how cute their dog is, or how beautiful their carpet is? What does that have to do with selling property?

Another way to cut the length of your presentation is to have a pre-listing package. Also, before you arrive at the appointment, remind yourself as you walk up to the door what your purpose is. Your purpose is to either take the listing, or turn it down in a short period of time.

While on the presentation, it is critical to spend more time discussing price, and less time discussing everything else. If we are in a price sensitive economy, then why do we spend so much time talking about the things that are not related to the price? Remember the old-fashioned training? Hide the price from the customer and never tell the customer the price until the absolute last minute. We cannot do that. We have to make sure that we bring the price up-front. Why? What does the seller want to discuss first? The price! They want to know how much they’re going to get so they can continue making future plans.

Role of Real Estate Listing Agent

By Andrew John Cocks | Real Estate Listing Agent

by TBC21

Role of Real Estate Listing Agent

Article by Divya Sena

When you bought your home, you might perhaps use the services of a real estate agent. You found that agent through a recommendation from a friend or may be from your family member, or through some sort of the advertising or marketing. The agent might have also helped you in many ways and eventually you found the house of your dreams, made an offer, closed the deal, and finally moved in.

For whatever reason, now it is time for you to sell your home and you need a real estate agent again. Many home sellers, particularly those selling their first home really tend to think all agents are quite similar to the one, which helped them buy their home. For whatever reason, now it is time for you to sell your home and you need a real estate.

Although real estate agents could work with both buyers and sellers, they tend to focus more on one than other. When you bought your home, you maybe worked with a “selling agent” – an agent that works typically with buyers. Because of the nature of real estate advertising and the marketing, the public’s main image of the real estate investing profession is that of the selling agent (buyer’s agent).

As a result, many homeowners wait for their listing agent to do the same things, which a selling agent does i.e., find someone to buy their home. After all, they do the things you normally expect if they were searching for buyers. A sign goes up to the front yard. Ads are placed in the local newspaper and then in real estate magazines. Your agent actually holds an open house on the weekend. Your house is then proudly displayed on the Internet.

But this is just a “surface” marketing. More significant activity occurs behind the scenes. After the “for sale” sign goes up and flyers are printed, your agent’s chief job.

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Choosing a Plano Real Estate Listing Agent

By Andrew John Cocks | Real Estate Listing Agent

by TBC21

Choosing a Plano Real Estate Listing Agent

Two of the biggest mistakes Plano real estate sellers make when choosing a listing agent are: selecting an agent solely based on how high they will list their home for or how low of a commission they will charge.  Of course sellers want the highest possible price and to pay the least amount of commission but these two things have very little to do with hiring a competent listing agent and, in most cases, are completely irrelevant.

The Highest List Price

Agents can’t tell you how much your home will sell for but they can show you comparable sales, found in the Plano MLS and what your current competition is. But you are the one who ultimately choose the listing price and a buyer will tell you if that price is the right price.

Choosing an Agent Based on Commission

Plano Realtors are all not equal.

Remember about 10% of the agents do 90% of the business in any market. Each of them has their own marketing techniques and advertising means. By choosing an agent with a large advertising budget you will gain greater exposure to the largest number of home buyers. Reaching these greater numbers of buyers means you will have a better chances of a good offer sooner rather than later.

•· Why would an agent willingly work for less than competitors?

There is a reason why a real estate agent will discount their commission. Sometimes it’s the only way the agent feels it’s possible to compete in this highly competitive business.  Maybe they think this because the agent can’t seem to stand apart from the competition on service, knowledge or skill. If the sole benefit an agent brings to a table is a cheap inexpensive fee, ask yourself why. Is the agent desperate for business or unqualified?

Sometimes a full service agent will negotiate a lower commission with you under special conditions such as if:

•· You are buying a home and selling a home at the same time with the same agent.

•· You are willing to do the legwork, marketing. advertising, and pay the cost for expenses related to the sale.

•· You are selling more than one house.

•· You don’t have enough equity to pay the full commission.

•· The agent will lose the listing unless he matches a competitor’s fee.

When you are interviewing real estate agents who offer similar services and you can’t decide which one to higher, ask to see their track record of the each agent’s original list price and final sale price. More likely than not, the agent with the lowest fee will show more price reductions and longer days on market. The difference between an agent who charges 5% and 6% is only 1%. Ask yourself how you come out ahead if your price ends up being reduced 2% because you chose a lower fee agent who could not afford to effectively market your home.

Importance of Agent Marketing

A good listing agent grows their business by marketing. Because marketing sells homes. Ask to review an agent’s marketing plan. Find out what they are going to do to sell your home? Here is the bare-bones minimum you should expect:

•· Professional signage.

•· Electronic Lock Box.

•· Follow-up reports on buyer and agent feedback.

•· Incentives for broker / office previews.

•· Staging advice.

•· MLS exposure with many photographs.

•· Virtual tour.

•· Listed on major Web sites.

•· Updated CMAs after 30 days.

•· E-mail feeds of new listings that compete.

•· Updates on neighborhood facts, trends and recent sales.

Remember, no single marketing item sells homes. It’s a combination of all those methods that sell homes.

Characteristics of a Good Listing Agent

Here are some of the characteristics sellers say they want in agent:

•· Education. Ask about designations and certifications.

•· Experience.  Honesty. Trust your intuition.

•· Networking. This is a people business. Some homes sell because agents have contacted other agents.

•· Negotiation skills. You want an aggressive negotiator, not somebody out to make a quick sale at your expense.

•· Good communicator. Sellers say communication and availability are key.