Foreign brand-name manufacturers competing waterfront cottage rampant headphones – headphones, the c
Article by hi joiney
Many cottage Headset Manufacturers find survival, while objectively played a negative demonstration effect, “do cottage than doing domestic Headset Brand is much easier, “the trend is gradually spreading in the industry. Hourglass birth cottage goods flooding situation Zhejiang Five Star relevant person in charge of “hourglass” to describe the current status of the domestic market headphones?? Above is superior foreign brands, following tens of thousands of local cottage factory. “Overall, European Department, the U.S. Department of headset manufacturers system and Japan and South Korea dominated the domestic market, most of the share of high-end headphones. More representative of the company have the U.S. Department of Gauss, Goethe, the European Department of the Baia power, Sennheiser, Japan and South Korea’s iron triangle system, Sony And so on. “The official said. As these foreign brands in the headset industry, steeped for years in the domestic high-end users have a high reputation and numerous fans. In contrast, prices are more expensive, frequently must a thousand dollars, Price is the type of headphones with four or five times. The face of foreign brands in the market, absolute advantage, the brand began to differentiate domestic headset to respond to increasingly fierce market competition. Some Chinese brands were foreign to himself the name, an attempt by wearing Western clothes to the “false foreign devil” is a road, to improve its image. As well as some domestic manufacturers just give up to build its own brand of direct cottage, copies from foreign famous brand products headset, and some even copied the production of generic products marked with the brand identity. “Now the market can see the headset brand, as long as the price of more than 100 yuan, almost all were cottage escape the fate, not to mention frequently must a thousand dollars a foreign brand.” China Electronic Components industry association official said. A senior local industry sources, these cottage “reputable headphone” usually follow the principle of least-cost production?? Choose the lowest price lowest cost of raw materials and manufacturing methods, production costs in one ear and may even only 23 yuan. Domestic manufacturers are quietly shuffle Find many cottage headset manufacturers to survive the same time, objectively played a negative demonstration effect, “compared the domestic cottage headphones brand do much easier,” the trend is gradually spreading in the industry. “Because of this, China produced almost all of the world’s low-end headphones, headphone output occupies 90% of global share, but the development of own brands is extremely weak, and lack of leadership of its own brand, own-brand competition in a small number of major concentrated in the low-end market for low-level competition. “components in electronics industry association official said. Pleased him that not all Chinese enterprises are willing to be people, there are still a number of audio companies dedicated to the domestic brands in the high-end headphones into the international market. Such as walker. As the multimedia Sound Boss, Edifier released earlier this year invested 40 million yuan of annual output of 2.7 million sets of high-performance headset for the project plan, the industry look askance. Appears in Edifier president Zhang Wendong, and foreign brands, domestic manufacturers in the million-level professional headset technology gap does exist, but the thousands in the mass consumer headset product, the current domestic technology firms are already quite mature, and the product more cost effective, quality assurance is also good. In fact, thousands of foreign brand headphones are basically the following are the generation of domestic manufacturing factories. Only, foreign brands often by emphasizing the national identity, emphasizing the history, emphasizing culture to attract consumers. “Our products, whether manufacturing process, raw materials or design structure, have been carefully designed and rigorous testing, the product quality, the Walkman brand is very confident and do any more.” Zhang Wendong said. Seemed to support his argument, Zhang Wendong specifically cited an example. Last year, the Edifier listening test in Jiangsu Province has provided 10 million sets of test-specific USB headset products, 13 cities in Jiangsu Province, 2500 900 000 test centers in three days of the actual exam candidates during use, with no failures. Last year, the Edifier Headset Sell Revenue jumped 64%, showed a good increase. Despite this walker can be like foreign brands competing with national brands, but many still believe that the domestic industry and high-end headphone market of foreign brand products have been occupied by the situation, a short time will not be easily reversed. “After all headset industry is still in its infancy, the experience in manufacturing and the Music Understand there is still a long way to go. “Five Star Zhejiang relevant responsible person said.