Successful Sales Start With Impressive Real Estate Listings
Article by Elaine Daniel
In the tight real estate market today, it is no time to take shortcuts with your real estate listings. With buyers scarce and sellers flooding the market, you need an aggressive presentation to make your property shine and attract interest. This goes for brokered sales and sales by owner.
With the internet, gone are the days of a small ad in the local newspaper. The world-wide web takes your listing global. The reach is a wide as the world itself. Make your presentation one that stands out.
Start with a detailed description. Include all the positives about your property you can come up with. Play up the sought-after things like light-filled rooms, hardwood floors, the fireplace, a great neighborhood, amenities and updates. Promote the yard, the deck and the pool if applicable.
If your property is in a trendy neighborhood, talk about the bars, shops and cafes. Buyers are looking who have no idea about the town or city. Spell it out. If there are recreation facilities and parks, let them know. A branch library nearby is a plus. Good schools a selling-point. Shopping in the area should be described. These personal aspects tell a story and make your property one a buyer can envision as a family home.
But do not confuse the personal with homemade. It is never good to market your property with amateurish photos and clunky wording. Your broker will know this but if you are doing some of the marketing yourself for added attention, get someone who is a good photographer if you are not. Ditto for writing. Make it professional.
There is, in every industry, special lingo used to sell. Read some ads and learn how to describe your property in a way that accentuates the positives and shades the negatives. Stay upbeat even if your property is a fixer-upper. Use that term: it allows you to avoid spelling out the negatives.
The worst thing you can do is post dark, underexposed photos. They give the impression your home is a dark hole, never a good thing. Some people actually post closeups of the toilet. Please avoid this. It is not only a waste of space on the site, but wreaks of shoddy marketing skills. Do post a good shot of the bathroom if it is updated, clean and appealing. If it is not so much, focus on the rooms that are appealing.
Leave out shots of the bare-bones utilitarian items like water tanks, radiators, air-conditioning units or exposed wiring. Do include architectural details if any, fireplaces, large window, large closets, surrounding greenery, a yard, a deck or condo amenities like a pool or rooftop deck. Try to show the outdoor areas in sunlight. A night shot is good if you have a stunning city view.
Never post pictures of dirty rooms filled with personal junk. Women will avert their gaze immediately. You want to focus on the size and shape of rooms, nothing more. Professional looking photographs will get the ball rolling for a quick sale at a good price. Your real estate listings will attract buyers if you make a strong presentation with all the positive elements showcased.