Tag Archives for " home sales "

Should You FSBO or Use A Realtor?

By Andrew John Cocks | Selling

When it comes time to sell your home, should you try to sell it on your own, or should you list it with a licensed Realtor? Consider the following factors to help you decide:

EXPOSURE

Realtors, or real estate agents, are part of an office of agents, and each of them knows of buyers that are currently in the market for a home. Their buyers are pre-qualified, that is, they have already seen a lender and have qualified for a loan so the buyer knows exactly how much they can afford, and the Realtor does too. In many areas, a realtor won’t even show homes to a buyer until they pre-qualify. The process saves a lot of wasted time on everybody’s part.

Contrast this with the prospect of you putting up a “For Sale” sign in your front yard, and having to deal with people that will be calling you to talk about your house and want to walk through it, even though they don’t have the resources to actually buy it. In the end, they are just wasting your time.

Realtors also have contact with many people from out of town who are relocating to your area. Each realtor in town gets contacted frequently through their website, by people that are looking for a home by long-distance. They may be coming to town soon to look at available homes for a few days. The Realtor lines up a number of homes for them to tour that fit their criteria. One of them could be yours.

But, if you FSBO, that potential buyer won’t know your house is on the market until they get to town, if then.

EXPERIENCE

A real estate agent will be able to assist in setting the right price to list your home, according to the current market conditions.

A real estate agent is a trained professional who will spend the necessary amount of time it may take to get your home SOLD.

The agent understands and will take care of all the necessary paperwork to complete the buying process. The agent will also act as a liaison between you and the inspectors, thebuyer’s agent, and between attorneys, if they are involved.

Most buyers prefer to deal with a real estate agent because the agent will give them the unbiased professional opinion on a house, and how it stacks up against other houses on the market.

Agents understand all the different types of loans and financing options. They can provide information to buyers about local lending institutions to fit their needs.

ADVERTISING

Realtors have many ways to advertise your home, not just a newspaper ad and a “For Sale” sign in the yard. They also utilize the following ways to advertise a home:

The Multiple Listing Service

Open Houses

Web sites like Realtor.com and Yahoo Real Estate

Direct mail

Newspaper inserts

Regional Real Estate Magazines

Cable TV

Realtor “Caravans” where 30 or more Realtors will tour your home and then match it to their prospective buyers.
How much of this marketing muscle can you flex if you FSBO?

SHOWING YOUR HOME

Agents have expertise to help you get your home in top shape before your prospective buyers arrive. They can help you “stage” your home to look more like a model home that would appeal to a larger group of buyers. They know how to emphasize and focus on your homes good points.

If you FSBO you will be learning the process as you go, a costly education when you are trying to sell your own home.

SUMMARY

With all the time, knowledge, effort, and paperwork it takes to sell a home, you should take some of the work, frustration and fear out of the process, and hire a professional!

Home Staging: Making Your Home Sellable

By Andrew John Cocks | Selling

You’ve listed your home and the agent wants to start showing it to prospective buyers. Here’s a few tips to help it look its best.

You may have already read the importance of clearing out clutter. Well, that’s because it can’t be stressed enough. It is one of the most important aspects of making your home appealing to buyers, for two reasons. First, not just papers and dishes, clutter includes decorations and furniture too. Too much of it can block a persons view of the house itself. If everywhere they look they see stuff, a buyer doesn’t see your home. It is imperative that they have a clear view, or they won’t want to buy. Second, all that clutter screams personality. Your personality. And this is not what a buyer wants to see. When someone is looking over a home, what they need to do in order to be motivated to buy is to imagine themselves living in that home. If the house is so full of the current owner, a potential buyer can’t get past that and make the mental leap to visualizing themselves in the home.

Because of this, some sellers choose to box up a lot of their personal goods and put them in professional storage. This gets it right out of the house, so even the boxes aren’t clogging up the spare rooms and closets, which are also important selling features.

It is also important to fix things around the home. Keep in mind how well the doors around your home work, as buyers will almost always open closets and cupboards. If the doors are sticky or squeak, that gives a bad first impression. Obviously, your front door is the first candidate for a good hinge-oiling.

While you certainly don’t want to enter into major renovations, a new coat of paint can really brighten up a home and make it more appealing. Consider both the outside and inside of your home. And as tempting as it is to choose trendy colors or things you are personally attracted to, neutral tones are best. White or off-white are your safest bets as they will help a home appear bright, and give a new owner a good base if they wish to paint the home more uniquely.

Speaking of a bright home, be sure to leave all the lights on when your home is being shown. Open all the curtains, too, so that viewers feel that your home is bright and welcoming, and they can see clearly. Dusting every surface also helps your home look brighter.

Consider smell, an important sense that impacts our first impression. Do a good deep cleaning, especially if you have pets or smoke indoors. Air the home out a bit. You may wish to install some air fresheners, but be sure not to choose anything too overwhelming, as more and more people have sensitivities to scents these days.

Good luck with showing your home!