Tag Archives for " Sales "

10 Tips For Training Sales Personnel – Keys For Retirement Housing Prospects

By Andrew John Cocks | Retirement Housing For Sale

10 Tips For Training Sales Personnel – Keys For Retirement Housing Prospects

By understanding how the older generation is different as it ages, retirement community sales staffs can overcome sales barriers and connect more effectively with prospects. The following is a list of Tips for Training Sales Personnel which may be helpful for your business.

Sales Tip #1 Connect with the right side of the brain
Explain living in your community by telling stories, relevant ones that touch emotions. Modern brain research shows that story telling increases the flow of adrenaline to the brain and helps us store and recall. Images are stored in a different place in the brain than the words that describe the visual.

Sales Tip #2 – Relate to their lives in retirement
They want to know what your community offers, and balance those against the experiences they want in retirement. Ask the specific question, “What do you want to do in retirement?” For older adults, the “what” is usually significant and very individualized.

Show them how your retirement community can satisfy their needs, and how you can help them do that.

Sales Tip #3 – Be authentic and trustworthy
Show you care about them as a person. They want to be treated as individuals not as prospects. They want to be able to trust you. Be authentic in your discussions with them. They are “professional consumerologists” with a lifetime of buying experiences. In particular, your face is a clue to whether you believe what you’re saying. Treat all their questions with respect and answer them respectfully.

Sales Tip #4 – Connect by relating to their families, and yours
The family is a deep, emotional feeling that drives all behavior. Show them pictures of your own children and grandchildren. Talk about them. More than 80% of people over age 60 are grandparents. Focus on the emotional connection between older adults and their grandparents. Describe way in which living in your retirement community can enhance those family relationships.

Sales Tip #5 – Control the physical setting
Make them comfortable in your office. Offer them the most comfortable chairs. Keep a couch pillow in plain sight that they can use to make themselves more comfortable. Have several sets of reader glasses nearby for them to use if they forgot their own. Use a large barrel pen so it’s easy for them to write. Avoid bright lights or outside sunshine; they can distract older adults from what you are saying. With age, we tend to have a attention-deficit syndrome like many youngsters.

Sales Tip #6 – Don’t call them “senior citizens” or “Boomers”
Research shows that about half of people of age don’t like these terms. Don’t use labels. If you must, refer to them as, “people like yourself, whom I deal with.” Treat them as individuals.

Sales Tip #7 – They take more time with decisions
They don’t always understand what you’re saying at that moment. Their central nervous system tends to slow with age. It doesn’t mean they don’t get it, it just means it may take more time to process it. Be patient. Typically, they are in no hurry to get things done. From experience, they know quick decisions are often regretted.

Sales Tip #8 Feelings, not intellect.
Decisions are made on the basis of feelings, not intellect. Intellect is used to understand; feelings are used to decide. When looking for a reaction to what you have presented, ask them, “How does that feel to you?” not “Does that make sense to you?”

Sales Tip #9 – Independence is what they want in retirement
Use words that depict people in their 60s, 70s and 80s as maintaining their independence in their retirement. It’s the key concept for selling your retirement communities. Give them several options and let them decide. A key attitude is they want things simplified but they don’t want to lose control.

Sales Tip #10 Analogies not analysis.
Because older adults often have difficulty following your reasoning and recommendations, you need to make it easier for them. Use analogies, metaphors and similes that mirror their value system. Give them anchors. Explain it by saying, “This is like that (analogy.)”

By Michael P. Sullivan, President, 50-Plus Communications Consulting Charlotte North Carolina, (704) 554-7863.
Mike consults and trains staff at retirement facilities, homecare living firms, financial services and health care organizations. His book, “101 Easy Ways to Increase Business with Boomerplus Clients” is available on his website, http://www.graymoney.biz Contact him at mps50plus@aol.com

Real Estate Sales Agents: How To Choose One That Would Work Well For You

By Andrew John Cocks | Real Estate Sales Agents

Real Estate Sales Agents: How To Choose One That Would Work Well For You

Article by Mario Churchill

There are so many real estate agents who are willing to work for you out there. But finding the one that would work out things well for you is another story. The selection is often the most difficult. While there maybe lots of brokers and agents that are more than willing to offer their services, you can never be sure of their efficiency unless you have put them on trial.

Thus, it is best to find a real estate sales agent that could really spin things in his own hands and give you the best of what your property and the other conditions could present.

The performance of a real estate sales agent is defined by various factors. For example their formal education and the years of training they have gone through could have massive effects on your guarantee for the best deals. However, those two factors do not tell everything. Certain circumstances could also promote their best performance and other aspects of real estate sales could contribute largely to the outcome of your sale.

Before you get on with your search for the real estate sales agents of the topmost caliber, you must understand first the terms that are often used interchangeably in the business.

Real estate sales agent and brokers are different from each other. The brokers are more like firms that offer the services of a number of agents who are directly connected in their company as freelancers or employees. The agents, however, are the main workforce of such real estate brokers. As implied in our definition above, they may be working solo or they are being managed by certain companies or firms that have larger scope of services. A realtor, on the other hand, is not so distinct with real estate sales agents. Nevertheless, they still differ since the realtors are those who have additional certification coming from national Association of Realtors.

Having said that, we can then assume that you have a more defined criteria on who or what to choose when looking for the services of someone or an institution to sell or promote the sales of your property.

But the titles are not so affective of the character your real estate sales agent should have. It is true that it’s not typically easy to find extremely dedicated and committed people to work for your property. They come in scarce number but are nevertheless worth searching for. Here are some ideas for you to help you in seeking for the services of am efficient and effective real estate sales agent:

Remember that there are various types of institutions that offer you the services for real estate sales. But the titles should not be your main point for judging which firm or person you should be consulting with. What matters most is that you select the best performing people to secure the easy selling of your property.

Consider also the type of representation you are after for. Typically, real estate sales are the seller’s agents. They only represent the bets interest of their clients and go no further than that unless they want to redirect such interest towards more productive and better transactions.

It will be worth it if you are going to do some legwork. While most real estate sales agents and brokers have websites that you can easily access, there is nothing far better than personally contacting these people to give you your advantages and disadvantages once your contract begins.

We have mentioned only a few points you must look into to help you in your search for the best-yielding real estate sales and firms.

Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on selling houses fast checkout his home selling tips.

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Top Quality Lawn/Landscapetrailers For Sale At Reinhart Trailer Sales

By Andrew John Cocks | Ontario Cottages For Sale

Top Quality Lawn/Landscapetrailers For Sale At Reinhart Trailer Sales

Article by Timmy Vic

Reinhart Trailer Sales has 15 years of experience, operating a trailer dealership in Caledon, Ontario – located just north of Toronto. Our experience and expertise, combined with our high-quality customer service, have earned us the reputation of being one of the top lawn/landscape trailer dealerships in Southern and Central Ontario. As the official dealer for Featherlite, Triton, Car Mate, Moritz International, and Aluma Trailers, we, at Reinhart Trailer Sales, offer our clients a wide range of top-of-the-line lawn trailers to choose from.

If lawn and landscape care plays an important role in your life at either a personal or professional level, and you don’t want the burden of owning a truck, consider buying a utility trailer. These are light duty trailers that can, like any other trailer, be attached to your car and used to transport equipment and supplies.

Before purchasing a lawn/landscape trailer, there are a number of questions you need to consider, the first of which is safety. As with any type of trailer, it is important to know if your lawn trailer will allow you to load and unload equipment safely and easily.

You also need to consider whether your trailer has all the safety features that it needs to be legally allowed on the road. Additionally, you need to know if you need an open or enclosed trailer. If you are buying a trailer as part of your lawn care business, you need to ensure that the trailer has a clean, professional appearance.

Fortunately, at Reinhart Trailer Sales, there is an experienced team who can help you with these questions. Our employees have been in the business long enough and are knowledgeable in every technical aspect of a trailer. More importantly, they are able to meet and exceed your requirements by providing you with expert and personal advice. For top quality lawn/landscape trailers for sale, look no further than Reinhart Trailer Sales.

Look at the number of options Reinhart Trailer Sales offers. For example, the Car Mate SST line with mesh gate are built tough to be able to haul lawn mowers, motorcycles, equipment, landscaping equipment, or any other valuable cargo. We can even customize them to suit your individual needs. If you are looking for something compact, consider the Car Mate SST trailers that come in bed lengths of eight and eighteen feet and bed widths of four and 6 feet and 8″. They have a sleek, compact appearance with sufficient durability to transport equipment. The 4 x 8, 5 x 8 and 5 x 10 trailers have gross vehicle weights of 2990 lbs each.

If you want something bigger, consider the Car Mate SST series of trailers which range up to 18 feet and come with with treated plan deck. With a gross vehicle weight of 7000 lbs, this trailer personifies power. Another attractive option is the Car Mate SST with optional 23 inch high sides.

If you’re looking for something on a much smaller scale, Reinhart Trailer Sales has the Car Mate Lawn Cart and the Aluma GTT Garden, both of which are great lawn trailers for home, cottage and work, and can be attached to ATV’s and lawn tractors.

For more information on quality lawn trailers for sale, visit ReinhartTrailers.

Reinhart Trailers is a new and used trailers dealer in Caledon Ontario. Reinhart Trailers has been in the trailer industry under the same ownership and management for 14 years. For more information, visit www.ReinhartTrailers.com.

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Cancun Real Estate; Google Searches And Reliable Sales

By Andrew John Cocks | Estate Sale Search

Cancun Real Estate; Google Searches And Reliable Sales
How did you find this article? Was it a Google search for Cancun? If so, than you’re like a growing number of other internet users who have made Cancun the top searched vacation destination in this region of the world. If you’re looking for Cancun real estate, you’re off to a good start, but you’ll also want to make sure you take some well thought out follow-up steps to ensure you’re buying safely.

The famous internet search engine has reported that Cancun ranks first in the number of searches for Easter vacation destinations in this region of the world. Other popular Google-search locations in Mexico include Acapulco, Puerto Vallarta, Huatulco Playa del Carmen.

The Office of the Cancun Convention & Visitors (CVB) noted that according to statistics from Google, Cancun is the most popular resort vacations at Easter for the past seven years, according to the number of searches recorded at this time between 2004 and 2011.

A similar trend would, of course, be true for Mexico homes for sale. However, there is one important difference; those searching the internet for vacations are in it for a one-time deal. If their vacations are not the greatest, well, they’ll do better next year. For you as buyer looking for Cancun homes for sale, or perhaps a condo for sale, this will be a lifetime experience one that should top your list of good decisions you’ve made.

For this reason you will want to make sure your buying with the help of experts in the field of real estate in Cancun.

Yes, the internet offers excellent resources to get a feel for what’s going on in this exciting real estate market blogs, e-books, collections of articles, pictures, real estate listings, etc. These are available from experienced and dedicated professionals. You will just want to make sure the resources you are using are from the top professionals in the field.

This point is even more true when it comes to the point of buying your new home in Cancun. Make sure your broker is professional; real estate certificates and training are not mandatory, but are available. Ask if your broker has them. Experience is a key way of putting this theoretical knowledge into practice, and knowing how to work with each individual home purchase. Dedication to clients can be determined through references.

Yes, it’s great that Cancun is becoming a favorite in Google, and it’s great that you’re using internet resources to prepare for your real estate purchase. But as you move this dream towards reality, but sure you are working with the people who can best serve your needs in reality.

TOPMexicoRealEstate.com; Mexico’s Leading Network of Specialists for Finding and Purchasing Mexican Properties Safely

Mexico Real Estate NETWORK; “Mexico’s Leading Network of Specialists for Finding and Purchasing Mexican Properties Safely!” Region: Cancun real estate. John DeRotache, originally from Saint Louis MO., he has been living in Cancun, Mexico for over 16 years. John completed his University studies at St. Louis University in Missouri and their Campus in

Got some pretty good finds on Saturday!! Check them out!! Let me know what you think!! If you see something..SHOUT IT OUT!! Let us know what’s there!! Thank God and beGRATEFUL!! I want to thank everyone who likes my channel. I appreciate all the support and truly hope I am helping some people out there!! I like to show people how to make money from home! You can seriously make money from Craigslist and Ebay. I have several other revenue streams too!! Garage sales, Estate Sales, Thrift stores and shops, swap meets, flea markets, rummage sales, storage shed auctions, auctions, online, goodwill stores and more!! I love the hunt and kill of this business!! There is a plethora of resources out there!! You just have to have the motivation to get up and go find them in your area!! It is hard work sometimes, but I truly believe that if you do the right thing and keep your moral compass in check, GREAT things will happen to you. God is a huge part of my life. If you trust in him and do his will, your life will improve dramatically. That is one promise I can make to you!! While I’m not the sharpest tool in the shed, I have an inherent ability to find good deals. It is in my blood! There are several great things about this business. Flexibility, freedom, time with your kids, control of your own destiny and more!! You only need a few tools to get started!! Most people have everything they need anyways!! Phone, internet, camera, transportation etc. What a lot of folks LACK is
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Sarasota Genuine Estate – Home Sales Are Boosting in Spite of Economic system and For Great Motive

By Andrew John Cocks | Estate Home Sales

Sarasota Genuine Estate – Home Sales Are Boosting in Spite of Economic system and For Great Motive

Article by Colby Rodgers

In Sarasota you will obtain heaps of terrific neighborhoods as nicely as numerous other authentic estate chances. Sarasota has been named one particular of the ideal sites to live by the Revenue Magazine.When acquiring authentic estate home in Sarasota Florida, initially and foremost, know what you can afford. As soon as you have established a budget then you should get pre-authorized for your mortgage loan. This way you will know just what selling price array to look at. When obtaining a actual estate agent make convinced they are with a respected corporation, and that they are professional about Sarasota home values and the income in the space you are wanting to obtain. Know how substantially of a down payment you have to function with because this will enable in finding out your price selection. With a larger down payment you could qualify for a lower curiosity pace and if you are in a position to set down at minimum twenty%, then you can perhaps avoid spending house loan insurance.Being aware of how a lot to give on a residence can be difficult, especially if you are a initial time purchaser, that’s exactly where a educated agent can be of guide to you. Never make any huge purchases prior to finding a home loan for the reason that this may well minimize the total of a house loan mortgage that you would qualify for. It is also vital to make convinced you get a house inspection, this way you will know up entrance about any high priced repairs that have to be done. You can then have the vendor do them or maybe negotiate a reduced cost to cover any and all repairs. If you are wanting into new building, make certain you are doing work with an straightforward and reputable builder. Consult all-around and find other individuals that have made use of this builder to see if they have encountered any challenges. The moment you make a decision what amenities you are searching for, do not let the builder’s representative consider to pressure you into a thing you never want or need.Now days the demands are mounting to are living in the metropolis of Sarasota, so if you do find a property that you are fascinated in, you need to act on it relatively swiftly or it could slip away.In spite of the financial system, Sarasota serious estate residence revenue had been 58% increased in January of 2010 than they were at the similar time final yr, and this percentage does not consist of pending gross sales which are also up appreciably.These figures show that Sarasota actual estate sales are increasing regardless of economical disorders, and are also a incredibly favourable indicator of the months to arrive.For buyers intrigued in Sarasota homes and condos, the median sales costs have lowered. The regular sale price for a solitary family members house has dropped from December’s figure of $ 170,000 to $ 156,000. And the condominium prices have dropped from a median value of $ 199,000 to the $ 165,000 variety. These January median sale prices are a reflection of the continuing higher proportion of brief product sales as perfectly as the foreclosure gross sales in the Sarasota marketplace.At the very same time, arm’s size* (or standard) residence prices are somewhere around one hundred fifty% increased than foreclosure or brief sale property prices.

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Top Things that Can Go Wrong in Real Estate Sales

By Andrew John Cocks | New Real Estate Sales

Top Things that Can Go Wrong in Real Estate Sales

Article by Allison Schuetzle

Real estate sales are extremely complicated transactions which involves a great number of documentation and legal matters. Since there are much things called for to be done plus there are lots of points that can possibly not work out in a home sale.Lets sheck out the top possible things that can go wrong with a real estate sale.

On the buyer’s side:1. Whenever the buyer doesn’t tell the truth in the loan application. This also includes false information submitted to the lender, additional debt after loan application and income verification below what what has been stated in the loan application.

2. The buyer/borrower loses job as well as the co-borrower.

3. Illness, injury, divorce or other financial setback during escrow.

4. When interest rates increase and the buyer no longer qualifies within the range.

5. Borrower switches to job requiring probation period just before closing or perhaps change of income mode from salary to commission basis.

6. Where the buyer or co-borrower dies.

7. Also there have been some instances where the buyer made a satisfactory bid and backs out on the closing date, thus leaving the seller to start all over again to find potential buyers.

8. When the buyer put a holding fee for the property and after the inspection officer conduct a house investigation and discover that there is a big mistake with the house. The buyer can always back out from the deal.

On the Seller’s side:1. Not properly motivated to sell the house or property.In some cases, some sellers tend not to allow inspectors and appraiser to get in their house in a timely manner.

2. Not able to clear up liens against their property

3. Did not own 100% of property as previously disclosed.

4. Went out of town or country without leaving power of attorney to comeone he/she trusted.

5. Move-out date delays.

6. Wasn’t able to meet everything stated within the contract with regards to necessary home repair.

7. Seller’s home goes into foreclosure during escrow.

8. Discovery of unknown and hidden defects.

9. Builder miscalculates completion date of new home.

10. Wasn’t able to pass the house’s final inspection.

Real estate selling or buying carries out a lot of paper works and as well as lots of risks that’s why it’s best for every home seller and home buyer to focus on these obstacles which they may encounter on or in advance closing the deal. Knowing these things can certainly prepare the buyers and sellers of the possible precautions and techniques to minimize such difficulties to undertake the transaction smoothly.

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By Andrew John Cocks | Real Estate Sales Agent


Article by Noel Markham

Whether you want to maintain your commanding advantage in real estate sales or double your income in 2012, you won’t go wrong if you follow this 4-step formula for success.

ONE: MATCH YOUR WEB TO YOUR MARKETFirst identify your market. Do you want to target investors, first time buyers or buyers and sellers in the luxury market? Then take a close look to see if your Website has special meaning for that market. If your Website appeals to residential buyers and yet you want to attract buyers interested in farms and ranches, you have an obvious mismatch. Your Website’s graphics, property search and offers must all appeal to that market you want to reach.

TWO: GO FOR TOP SEARCH ENGINE PLACEMENTWhen your Website matches your market going for top search engine placement get a little easier. After all the major search engines also evaluate your Website and if you want top placement for California Ranch Land but your Website is all about traditional, residential real estate, those engines are not likely to value your site enough to give you top placement.

THREE: WORK SMARTER WITH TECHNOLOGYThe odds are that you are not using smart technology anywhere near enough. A significant aspect of good real estate Web design is building in and utilizing smart technology that helps you connect with prospects, keep in touch with them and make it easier for them to find you. Yes, all this can happen without you doing a thing. Talk about working smarter. Some of the technology I am thinking of includes smart lead capture tools, email follow up, intelligent use of video, mobile device readiness and strategies to add incoming links to your Website.

FOUR: DON’T FORGET THE REAL WORLDYou do not have to double your efforts or double your marketing budget in order to double your income but it will help if you make a plan to do a little more in a variety of ways. For example, maybe you are not all that comfortable working with short sales and foreclosures and yet that is where the market is in your area. Suggestion: Improve your short sale and foreclosure skills. If you have a large past client base are you doing enough to keep in touch with them? Suggestion: Improve your approach to keeping in touch with past clients. You might do this by contacting past clients to get their email in order to keep in touch or there are many other ways to keep in touch with friends and past clients.

DOING IT RIGHT MAKES A WORLD OF DIFFERENCETons of money is spent each year on inappropriate marketing. Sometimes agents pay for top search engine placement for the wrong keyword phrase. It is amazing how much money is spent on Websites that are not designed to pull in leads. Getting your marketing right by targeting your message to your audience and using the new technology to its best advantage will provide more leads and sales while saving you money at the same time.

Noel Markham, MASEO Marketing Analysthttp://www.sellrealestate.net/

By the way, if you are interested in custom real estate Web design or want a free evaluation of your current Website, visit us online at http://www.sellrealestate.net/FreeWebPlan.asp

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Five Surefire Ways to Stay More Organized in Your Real Estate Sales Career

By Andrew John Cocks | Real Estate Sales Listings

Five Surefire Ways to Stay More Organized in Your Real Estate Sales Career

Article by Matthew Collis

Are you struggling to stay organized? Do you feel that organization is an area where you need some help? Are you already organized but interested in learning how to better stay on top of your game? The below are suggestions that will help you become and stay better organized in your real estate sales career so you can focus on what really matters – helping clients buy and sell real estate.

1. Schedule “Keep In Touch” events. It’s important to ensure you’re regularly meeting with those in your sphere of influence (SOI). This is an important part of making certain that you’re not losing touch with people, staying relevant in their minds, and continuing to build and strengthen key relationships. Oftentimes, realtors have good intentions to meet regularly with those in their SOI, for a coffee or for a client appreciation event, for example, but fail to do so because they’ve simply forgot or felt too busy and overwhelmed. By scheduling keep in touch events for your contacts and ensuring that you have a system in place to remind you when to do what, you’ll never forget to meet with that important past client. You can also schedule “Keep In Touch” events to remind you to call and send a gift to a client or prospect on their birthday, for example.

2. Create drip marketing campaigns. Like “Keep In Touch” events, ongoing communication through email, letters, and/ or other marketing pieces are important in ensuring that people don’t forget you and in building trust and creditability. Many REALTORS® understand the importance of this yet do not have a system in place for creating drip campaigns. Set some time aside to sit down at your computer and schedule drip campaigns so you know a certain email, for example, will automatically be sent at a certain time. Drip marketing campaigns are also important because they allow you to effectively promote yourself to a first-time buyer or snag that expired listing or FSBO property with minimal time investment on your end.

3. Keep a record of all interaction with prospects, clients, and past clients. Make sure you’re using a contact management system that allows you to record emails and calls sent and received and any meetings that you’ve had with your contacts or those in your sphere of influence. Unless you have a superb memory (and most people don’t), this is vital. Next time you call Mike Jones, or he calls you, you’ll be able to easily see where the two of you left off.

4. Ensure you have a system in place to put buyer, seller, and listing information. You should be able to sit at your computer and view a complete overview of your listings and the buyers and sellers that you’re currently working with. Seeing all this information and having a system to record and change details about current buyers, sellers, and listings will help you feel less overwhelmed.

5. Keep a comprehensive business directory. Not only will this be useful when buyers and sellers ask you to recommend an Attorney, Painter, or Mortgage Broker, for instance, but by offering various recommendations and promoting yourself as an expert on all things home related, these buyers and sellers will continue to come to you for advice and recommendations for years to come, long after a transaction has taken place. What’s key here is making sure you’re using a business directory that will allow you to search for business-to-business contacts by city, keyword, and business type so contacts can be easily organized for you and can be easy to pull up in a pinch.

As an effective REALTOR® with a flourishing real estate sales career, the above five suggestions are an absolute must. You want to stay organized, continue to build relationships with your SOI, and manage your real estate leads effectively. If you do not have a real estate CRM, or real estate specific contact management solution, you’re missing out. IXACT Contact will allow you to easily implement all the suggestions offered above. If interested, start by signing up for a 5-week free trial at http://www.ixactcontact.com

As a part of the dynamic sales and marketing team at IXACT Contact, my goal is to help REALTORS create more referrals and repeat business using IXACT Contact’s easy-to-use web-based contact management system. Sign up for a free 5-week trial! Go to http://www.ixactcontact.com/

Rather Unfortunate, but it seems the Foreclosure Firestorm will only increase and compound itself throughout the summer. The Alt-A loans will be resetting also, so a large bulk of soon to be former homeowners will find themselves in Negative Equity in relationship to Loan to Value. An estimated 2.4 million homeowners will lose their homes, multiplied by spouse and kids, truly an exodus that would put the Israelites to shame in number.

Successful Sales Start With Impressive Real Estate Listings

By Andrew John Cocks | Local Real Estate Listings

Successful Sales Start With Impressive Real Estate Listings

Article by Elaine Daniel

In the tight real estate market today, it is no time to take shortcuts with your real estate listings. With buyers scarce and sellers flooding the market, you need an aggressive presentation to make your property shine and attract interest. This goes for brokered sales and sales by owner.

With the internet, gone are the days of a small ad in the local newspaper. The world-wide web takes your listing global. The reach is a wide as the world itself. Make your presentation one that stands out.

Start with a detailed description. Include all the positives about your property you can come up with. Play up the sought-after things like light-filled rooms, hardwood floors, the fireplace, a great neighborhood, amenities and updates. Promote the yard, the deck and the pool if applicable.

If your property is in a trendy neighborhood, talk about the bars, shops and cafes. Buyers are looking who have no idea about the town or city. Spell it out. If there are recreation facilities and parks, let them know. A branch library nearby is a plus. Good schools a selling-point. Shopping in the area should be described. These personal aspects tell a story and make your property one a buyer can envision as a family home.

But do not confuse the personal with homemade. It is never good to market your property with amateurish photos and clunky wording. Your broker will know this but if you are doing some of the marketing yourself for added attention, get someone who is a good photographer if you are not. Ditto for writing. Make it professional.

There is, in every industry, special lingo used to sell. Read some ads and learn how to describe your property in a way that accentuates the positives and shades the negatives. Stay upbeat even if your property is a fixer-upper. Use that term: it allows you to avoid spelling out the negatives.

The worst thing you can do is post dark, underexposed photos. They give the impression your home is a dark hole, never a good thing. Some people actually post closeups of the toilet. Please avoid this. It is not only a waste of space on the site, but wreaks of shoddy marketing skills. Do post a good shot of the bathroom if it is updated, clean and appealing. If it is not so much, focus on the rooms that are appealing.

Leave out shots of the bare-bones utilitarian items like water tanks, radiators, air-conditioning units or exposed wiring. Do include architectural details if any, fireplaces, large window, large closets, surrounding greenery, a yard, a deck or condo amenities like a pool or rooftop deck. Try to show the outdoor areas in sunlight. A night shot is good if you have a stunning city view.

Never post pictures of dirty rooms filled with personal junk. Women will avert their gaze immediately. You want to focus on the size and shape of rooms, nothing more. Professional looking photographs will get the ball rolling for a quick sale at a good price. Your real estate listings will attract buyers if you make a strong presentation with all the positive elements showcased.

Finding Pickering real estate is right for you can be hard and stressful, let us help you with your search for Pickering homes.